
Top 7 Brand Strategies that work for SMEs
Part 1 – Leveraging your Brand’s Identity Building a Brand Identity A ‘brand’ is perhaps the most valuable asset of a...

Content writing vs. Copywriting; 3 important differences you should know.
When companies or private individuals need written documents for personal or commercial use, a copywriter or content writer is called upon...

Email Marketing vs. Content Marketing | Magikpens writers
There are about as many ways to skin a cat as there are in developing your brand and eventually making a...