Content writing vs. Copywriting; 3 important differences you should know.

When companies or private individuals need written documents for personal or commercial use, a copywriter or content writer is called upon to provide these written materials. Although both progression based majorly on curating words into understandable materials that pass the desired information to the prospective clients, they differ totally.

This article will help you understand the difference between these two roles and give direction to which writer your company needs. 

What is copywriting?

Copywriting is the art and science of creating texts for the marketing or advertisement of a company and its product. This form of writing is designed to bring awareness or create attention and engineer the prospective readers to take action. This action can range from making a purchase, subscribing to a YouTube channel or an email list, preordering a product before its official release, or even grabbing discounts or coupons. 

Copywriting can be in form of writing small content for banners, brochures, and billboards, highlighting the product’s benefits in less than one hundred words. It can also be regular email campaigns you receive from unsolicited salespersons. Copies can include magazine advertisements, social media posts, press releases, and regular landing page copies. There is no defined copy template as the aim is to highlight the product’s benefits to the user than its features.

Copies are made interesting, short, and evenly spaced to ensure the readers get the desired information within seconds and the contents remain evergreen in their memories. When copies are being written, it goes straight to the content’s bone of contention and highlights the desired product features by repeating it to the reader’s everyday experience. 

What is content writing?

Content writing is the process of writing, editing, and publishing written materials, usually for marketing purposes or to provide intent knowledge of specific topics relating to a product. It involves curating content not less than 300 words as opposed to the smaller word count of copywriting. Content working can range from blogs, articles, eBooks, magazine stories, interviews, how-to guides, and webpages.

Content writers strive to direct web traffic using a strategic process called Search Engine Optimization (SEO). SEO is the process of improving and increasing the quantity and quantity of traffic generated by a website. It includes a combination of online and offline processes that jointly gathers traffic to the website through written content.

Content writing ensures customer attention and engagement is kept by including persuasive languages or lingos that help keep the writing relevant and interesting. Asides from writing the actual content, content writing involves lots of research to ensure the content writer has necessary facts and information on the said topic to provide fun credibility to the prospective readers.

Difference between content writing vs. copywriting

There is a lot of difference between content writing and copywriting. These differences include;

1. The reason for writing: Copywriting persuades, content wiring informs

Content writing aims to inform the readers, while copywriting is to persuade the readers. Content writing could be in a wide range of topic that provides full details on whatever the topic may be; here, the content is to inform the readers.

Copywriting is to persuade the readers to take action. It is more personalized than content writing and contains more action-taking verbs. This so why most email copies end up with a Call To Action (CTA).

2. The length of writing: Content writing is long-term, copywriting is short-term

Most website contents are often long and provide full details on whatever topic it is about. Hence, blog posts can be as long as 1000 to 4000 words as longer web content with complete knowledge on topics ranks high and gains traction.

Copywriting is short-term witting with words as little as 50 words and as high as 500 words. Copies are short-term as they directly highlight the product’s benefits and features while grabbing the shirt term attention of the readers.

3. Knowledge of SEO: Content writers need advanced SEO knowledge, copywriters need beginner or intermediate SEO knowledge

The internet is home to millions of contents that haven’t been read. Despite this outrageous number, thousands of content are being sounded out daily, making it difficult for unoptimized content to gain attention.

Since content is written to create attention to the website and gather as many readers, other writing technicalities like SEO need to be employed to increase the content’s visibility.

Content will often combine two or more SEO strategies to help increase its position on SERPs. This is why content writers need expert knowledge in SEO during writing.

Although landing pages need SEO to ensure the website or webpage pops up when certain keywords are entered. 

Conclusion

Although both forms of writing require the unique creation of words, they are still different and require distinct approaches. Their mode, aim, and style of writing differs from one another as copies are to provoke action while content is to inform.

Need content or copies that drive the needed information to your prospective customers? Magikpens writing agency can help with the content writing and copywriting needs of your business. Contact us today

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