Email Marketing vs. Content Marketing | Magikpens writers

Email Marketing vs. Content Marketing; What every brand owner should know in 2022

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There are about as many ways to skin a cat as there are in developing your brand and eventually making a profit through digital channels. Of these digital marketing strategies, email marketing and content marketing stand out for their cost-effectiveness.

In this article, we will discuss the efficiency of the two campaigns and which one is perfect for your business. Do follow through. 

Getting into Email Marketing

Email marketing is a tool that allows you to build a tribe out of your audience and existing customers. It involves engaging your customers and promoting your goods and services through email.

In the actual sense of it, email marketing is more of a marketing channel than a strategy. 

Different brands have used different email marketing strategies to great success. You can promote discounts and offers, build your brand image through story-telling campaigns, or urge customers to check out their abandoned carts.

It is most effective when you are using it to engage people your business has had previous contact with. Shortcuts like buying email lists backfire in having your email address blacklisted, e.g., your campaigns go straight to your prospect’s spam box. Not to mention possible legal penalties you could be exposed to.

When effectively executed, email marketing campaigns can help you improve your relationship with your client base, foster brand loyalty, and generate repeat business—all at a fraction of the cost of reaching out to cold new customers. 

Accordingly, not employing email marketing in your digital marketing efforts is the same as leaving money on the table. The ROI alone is outstanding. It is estimated that you make about $40 for every dollar you spend on an email marketing campaign.

Perhaps, email marketing’s most important benefit is how well it complements your other digital marketing efforts. You can channel your audience from social media, landing page, online store, blog, etc. to your email list, where you can continuously engage and nurture them to become a paying customer and a repeat customer.

Getting into Content Marketing

Content marketing as a strategy involves regularly creating media content that addresses your market’s interests and concerns by delivering useful information. The content could be in the form of articles, ebooks, surveys, guides, reviews, videos, etc.

However, the creation of content is just one piece of the content marketing puzzle. You have to find a medium to make your content visible and accessible to your target market. The maximum results you have to match your content and the content distribution medium to your customer’s needs. 

One of the best means of increasing your visibility is by optimizing your website for search engines like google; this method is also known as SEO.

Content marketing is massively potent and almost essential in creating awareness and generating leads for your business. However, by consistently engaging your target audience with value-packed content, you will also set yourself apart as an authority and the go-to brand in the market.

Being an authority brand eases your sales process, reducing the effort you need to convince prospective customers. While building customer loyalty and encouraging repeat buyers. For example, businesses that blog regularly achieve 13 times more results than businesses that don’t.

Email Marketing vs. Content Marketing: Getting Maximum Results

Both marketing approaches are great weapons in the arsenal of any business. Ideally, you should pursue both options equally, but limited resources force most businesses to prioritize which digital marketing approach to dedicate their attention to.

Content marketing should be viewed as a long-term strategy. It requires a lot of investment upfront before results start tricking in. And even then, the results are difficult to measure precisely. Many marketers get stuck analyzing data like page visits which do not eventually end in sales.

On the other hand, it is easy to keep track of the success of your campaigns with email marketing. Conversion metrics are easily available. And they help to measure success, eventually optimizing your campaigns for better results.

Speaking of differences, content marketing is an attraction strategy. You publish articles on your blog for example and wait for customers to find them through Google. As a result, marketers call it an inbound marketing strategy. In contrast with email marketing where you actively reach out to every address on your mailing list.

Consequently, you have greater control over customer experiences. You can personalize your interactions through email marketing. Sending targeted offers and content to your list based on your individual preferences. 

Content marketing channels constantly bring in new prospects to your business. It generates new leads for the business and feeds your marketing funnel. Email marketing then helps to nurture those leads and incentivize them to buy and buy again.

Magikpens writing agency has the expertise, experience, and the industry’s best writers to fulfill both your email and content marketing needs. 

We help health, beauty, and e-commerce brands grow through effective email, content, and social media campaigns. Contact us to learn more about how Magikpens can help you maximize results with your email marketing and content marketing campaign.

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