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Why E-commerce brands should hire a writing agency | Magikpens

5 Reasons Why You Should Hire a Writing Agency for Your Next Project

employee writing on the board

It is more than evident now that the world has an undying dependence on Google for all of its queries, from trendy updates to news to directions. This has influenced how business owners view the internet and the need for search engine optimization.

However, the challenges businesses face are ranking their site on the first page of Google results and creating valuable, engaging content that helps them generate leads and later turn them into paying customers.

Fresh, unique, and valuable content is the secret to ranking higher on search engine result pages and driving more traffic to your site.

Effective SEO content writing is very difficult, and truthfully, an article needs to tick a list of boxes asides the writing style to be “internet-worthy.” 

There are three alternative sources for quality, consistent content—a content writing agency, professional freelance writers, or writing it yourself.

In this post, we will discuss the pros and cons of these three choices and why we suggest hiring a content writing agency is the best for you and your business.

Content Writing Agency vs. Freelance Writers vs. Writing Your Content

1. Content Writing Agency

You might be a bit worried about the prospect of hiring a content writing agency for your marketing needs. Also, with many services out there claiming to be good at what they do, you may be confused about which one to hire.

There may be countless content marketing agencies available however the best ones are fully specialized in the service they render. Usually, they have separate teams, including writer selection, pricing, customer support, delivery, and the most essential, quality assurance.

Depending on their business model, a content writing agency will either have an outsourced team or in-house professional content writers.


  • Their pricing packages are cost-effective.
  • Access to full customer support through email/live chat
  • Access to industry experts to handle your writing needs 
  • Most content writing agencies offer scalable resources beyond content alone and can also involve SEO services, web designing, etc.
  • They have a fast turnaround time which also includes lots of revisions.
  • Articles/blog posts are always ready to publish and are SEO-friendly.


  • Your project is one of many, which means you’re not their only priority.
  • Fixed rates on content writing services
  • Limited access to your writer

2. Freelancers

In 2017, there were about 57 million listed freelancers n the United States offering lots of different services. This means you can get a freelancer for any of your projects.


  • You get to choose a writer best suited for your project’s style and niche.
  • Unlike content writing agencies, freelancers usually charge lower rates
  • Freelancers mostly take on a limited number of projects compared to content writing agencies.


  • Delayed, ghosting or inconsistent communication are common complaints when working with a freelancer directly
  • Unreliable delivery dates
  • Stressful selection process
  • Low commitment to low-paying jobs
  • No professional editing and proofreading on projects

3. Writing Your Content

You get unprecedented control over what you wish to convey to your audience by writing your content.

This is not to say that content writing agencies or freelancers don’t help you convey your message; it’s just that they are limited to the requirement you provide and their research.


  • You don’t have to budget any fee for it
  • You have total control over your writing tone and style


  • Writing takes a lot of time and effort that can be utilized running your business or working on other marketing aspects.
  • You have limited content expertise. A professional knows how to simplify complex text or add images to aid fun and engaging writeup.
  • Lack of a cohesive SEO strategy
  • There is a need for consistency, and you might not be able to spare out time after a while.

Deciding on which one to choose amongst the three is very easy if you know what you want to achieve.

Top 5 Reasons Why You Should Hire a Content Writing Agency Today

Even if you already have a laid-out content strategy or you’re simply trying to beat the competition, a content writing agency can help you generate a huge ROI. 

Let’s look at some of the ways hiring a content writing agency today can be beneficial to your business:

1. Consistent & Original Content:

By hiring a professional content writing agency, you can be assured of consistent, quality, and original content before your deadline.

A freelancer can run out of ideas, and even you can. Still, a content writing service with a team of professional writers understands that posting content regularly is needed to monitor and crush those search engine results.

Many content writing agencies offer monthly subscription packages. These packages contain a month’s worth of content which you receive weekly to help you stay on top of your editorial calendar.

2. Search Engine Rankings:

This is what your marketing goal is all about, and this is exactly what a content marketing agency will help you achieve. 

A consistent content marketing strategy will boost your website to rank higher on the SERPs. 

Original, relevant, SEO-optimized content is the ideal way to create an organic online presence that will last a long time.

You and a freelancer might write the content, but creating an SEO-friendly content strategy and publishing on reliable platforms will rank your website and exactly what you get from a content writing agency.

3. Diverse Writers for a More Diverse Content Strategy:

By using a content writing agency, your project won’t be limited to a certain writer or tone. Ask them, and they’ll assign a new writer for you whenever you need a change in information, tone, or a touch-up on your topics.

Regardless of how diverse your writing needs are, so far, the content writing agency has a big team; there will surely be a writer for you.

4. Content Publishing:

Are you still not convinced why you should go for a content writing service? High-ranking, professional content writing agencies will not only create your content but will further publish it on relevant online platforms.

This saves you the effort and time of marketing and distributing your content yourself and ensures there is consistency in posting.

5. Quality Control:

Compared to freelancers, where you have to be watchful about the quality of work you receive regarding proofreading, editing, tone, and style, or formatting, content writing agencies do all the strenuous work for you.

They have a designated team for everything, ranging from the editing to the SEO elements of the content, strict policies governing all aspects of the order process up to delivering the finished project that doesn’t require any additional work from you.

Why Content Writing Agency is The Best Choice if You’re a Growing Business

There are advantages to writing your content, and the same goes for hiring a freelancer. However, the former is time-consuming, and the latter is best if you’re not on a budget or quality conscious.

If you are a startup or just a few years into the business, you’re aware that it takes capital and time to grow your business. At some point, you’re going to have to spend money on marketing, and by hiring the ideal content writing agency, you get to minimize costs and maximize your ROI.

Get in touch with Magikpens writing agency today if you’re interested in getting started. We’d love to schedule a meeting to discuss your custom requirements.

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